Targeting African American Consumers

Targeting African American Consumers Targeting African American Consumers: Maximizing the convey of Mass Media through Mainstream Agencies By Earnell La’Shaun Seay December 4, 2000 Targeting African American Consumers: Maximizing the Influence of Mass Media through Mainstream Agencies debut African Americans are a core group that entry trends in music, fashion, and television.

Corporations are using Mainstream Agencies to target African American co nsumers by using African American superstars like Michael Jordan, Tyra Banks and bear down Cosby through television. Although Blacks may be reached by mainstream media, many of them resolve more favorably to culturally-based communications that acknowledge their heritage and dishonor in their culture (Armstrong, 1999). Corporations receive less results when they fail to occupy African American agencies, get feed-back from the Afric...If you want to get a full(a) essay, order it on our website: BestEssayCheap.com

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