Future Group : Marketing Strategy

Table of Contents1.Executive Summary32.Company Overview43.The Marketing Mix using 4 Ps64.SWOT Analysis115.Porters 5-Force Analysis146.Distribution Strategy167.Present Scenario188. magnified bazaar and the sell Life Cycle219.Moving Ahead into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail empyrean is witnessing star of the most hectic marketing activities of solely times. The companies be fighting for make out of mind and heart which estimable deal finally be converted to market share. thither is always a ?first actor advantage? in an upcoming sector. In India, that advantage goes to ? prominent funfair.? It has brought about umteen changes in the buying habits of people. It has created formats which provide all items under one roof at low rates. Big Bazaar, though non the oldest, could truly be called as the trumpeter of modern retail revolution to the masses of India. Today, with everyplace 90 stores across the country, it is tight to miss a Big Bazaar hypermarket store in most of the tier-I and tier-II cities across the country. In the past tense a couple of(prenominal) years, the group has grown exponentially as can be seen from the fact that today it operates over 1,000 stores under several(prenominal) formats across 53 cities, occupies seven million sq ft of space, and employs over 25,000 people. It has already successfully enhanced individual customer interactions through and through the mod technology platform.

With landed innovation in marketing, it can turn the consumer bring and revolutionize the retail lan dscape. And this is just the beginning. Big ! Bazaar plans to add much more to complete every customer?s shopping experience. In 2008, Big Bazaar candid its hundredth store, marking the fastest ever organic enlargement of a hypermarket. The first set of Big Bazaar stores undefended in 2001 in Kolkata, Hyderabad and Bangalore. 2.Company OverviewFuture Group is one of the country?s track business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces... If you want to get a full essay, lay it on our website: BestEssayCheap.com

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